Projects > Alice in Appleland

Alice in Appleland

Team Building
Digital escape room
2000 participants (expected further deployment in more organizations)


She sent me the link, only saying check this out, I opened it to discover Alice in Wonderland, opened an instagram account and uploaded a story that simply said “HELP ME” with three clues... 

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In March 2021, during the height of the Covid pandemic, we created an Alice in Wonderland themed online experience for Apple Israel. The event was an employee bonding event at a time everyone was working from home as well as a creative fun holiday activity to improve morale at a difficult time.

The experience was especially designed for employees who enjoy mental challenges and sophisticated riddles.  

While the event happened online, it included a whole “universe” built around it, a website, instagram accounts, zoom calls and more. The peak of the experience itself was a virtual escape room with riddles combined with an immersive experience.

Down the rabbit hole they went...