Projects > Alice in Appleland
Alice in Appleland
Digital escape room
2000 participants (expected further deployment in more organizations)
She sent me the link, only saying check this out, I opened it to discover Alice in Wonderland, opened an instagram account and uploaded a story that simply said “HELP ME” with three clues...
In March 2021, during the height of the Covid pandemic, we created an Alice in Wonderland themed online experience for Apple Israel. The event was an employee bonding event at a time everyone was working from home as well as a creative fun holiday activity to improve morale at a difficult time.
The experience was especially designed for employees who enjoy mental challenges and sophisticated riddles.
While the event happened online, it included a whole “universe” built around it, a website, instagram accounts, zoom calls and more. The peak of the experience itself was a virtual escape room with riddles combined with an immersive experience.
Down the rabbit hole they went...